Tham khảo Tiếp thị truyền miệng

  1. ↑ From Wikipedia, the free encyclopedia. “Word-of-mouth marketing”. 
  2. ↑ TRẦN THỊ KHÁNH LINH. “NGHIÊN CỨU SỰ TÁC ĐỘNG CỦA TRUYỀN MIỆNG ĐIỆN TỬ (EWOM) ĐẾN QUYẾT ĐỊNH MUA SỮA CỦA NGƯỜI TIÊU DÙNG TẠI ĐÀ NẴNG” (PDF). 
  3. ↑ Aaron Tham Min-En, W. Glen Croy, Judith Mair (tháng 3 năm 2013). “Social Media in Destination Choice: Distinctive Electronic Word-of-Mouth Dimensions”. 
  4. ↑ Nuria Huete-Alcocer (2017). “A Literature Review of Word of Mouth and Electronic Word of Mouth: Implications for Consumer Behavior”. 
  5. ↑ McDowell Porter (2017). “WOM Or eWOM, Is There A Difference?: An Extension of the Social Communication Theory to Consumer Purchase Related Attitudes”. 
  6. ↑ Amal Dev Sarma, Basav Roy Choudhury (2015). “ANALYSING ELECTRONIC WORD-OF-MOUTH (eWOM) IN SOCIAL MEDIA FOR CONSUMER INSIGHTS – A MULTIDISCIPLINARY APPROACH”. 
  7. ↑ “Determinants of E-WOM Influence: The Role of Consumers' Internet Experience”. 
  8. ↑ Merengage Sulakkhana Nirmanee (2016). “The Impact of Electronic Word-of-Mouth (eWOM) towards the Consumer Choice of a Destination”. 
  9. ↑ Ravi S. Sharma, Tushar Pandey (2011). “The impact of electronic word-of-mouth in the distribution of digital goods”. 
  10. ↑ Hollie Clere (2015). “Word of Mouth Still Reigns – Benefits of Online Recommendations”. 
  11. ↑ Ben Grinnell (ngày 23 tháng 12 năm 2014). “4 BENEFITS OF WORD-OF-MOUTH MARKETING”. 
  12. ↑ Elvira Ismagilova, Emma L. Slade, Nripendra P. Rana & Yogesh K. Dwivedi (2019). “The Effect of Electronic Word of Mouth Communications on Intention to Buy: A Meta-Analysis”. 
  13. ↑ Mohammad Reza Jalilvand, Sharif Shekarchizadeh Esfahani, Neda Samiei. “ELECTRONIC WORD-OF-MOUTH: CHALLENGES AND OPPORTUNITIES”. 

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